About AsfarGroup

Our History

Visualizing the fast growth of hospitality & technology industry, we aim in moving ahead up front in the hospitality & technology market. Asfar Group established in the year 1994 by famous businessman Mr. Rashed Alketbi, which specialized in hospitality and technology

We have earned our name and fame with the wholehearted support of the customer embodied with the excellent skills of dedicated and determined team. In this challenging world market, our endeavor is to deliver the services to the doorstep of the customers to their full satisfaction. Our team is inspired by a will to succeed in every field. Integrity, flexibility and a lasting commitment to the cause of customers is not just our vision, but a daily reality.

Our Vision

To be known as the premier trendsetting regional business group based in Dubai. To be seen as an equal opportunity employer of the best talents worldwide whilst developing local talent. To be visible in all aspects of Dubai business circles ready to compete in the global market.

Our Mission

To provide the best services of highest quality with the latest technology as per with the international standards. Asfar Group will seek every business opportunity that match our values and growth demands and provide world class service ensuring world class returns; hence give back to the local community a share of its success.

Management team

Mr. Rashid Hassan Khalifa Bin Suroor

Chairman of Company

Mr Ahmed Marey

Executive Director

Mr Justin Henry

Development Director

Mr Islam Ibrahim

System Director

Asfar Group has grown from small beginnings into a leading provider of online booking, car and yacht renting services in the fields of travel and tourism. Our team provides great tech service for each company and allows me to become more knowledgeable as a manager.

Mr. Rashid Hassan Khalifa Bin Suroor
Chairman at AsfarGroup
Clients dealing with our branch companies
Followers love and trust us on internet
Employees on all our branches in Dubai
Years of great experience in gulf countries